For People with Existing Data.
Understand & Untangle your HubSpot portal.
Benchmarks
| Metric | B2B | B2C | Stretch Goal |
|---|---|---|---|
| Conversion Rate | 3% | 2% | B2B: 5% B2C: 4% |
| Customer Acquisition Cost (CAC) | $5,000 | $25 | B2B: $3,000 B2C: $15 |
| Cost of Goods Sold (COGS) | $1,000 | $5 | B2B: <$500 B2C: <$3 |
| Total Customer Value (TCV) | $75,000 | $1000 | B2B: $100,000 B2C: $250 |
| Average Selling Price (ASP) | $25,000 | $200 | B2B: $30,000 B2C: $250 |
| Sales Cycle Length | < 6 hours of rep time | < 60 minutes total effort | B2B: < 6 hours B2C: < 45 minutes |
| Close Rate | 22% | 5% | B2B: 30% B2C: 8% |
| Average # of Renewals | 3 | 5 | B2B: 7 B2C: 7 |